MARCH 7TH, 2017

CHICAGO, March 7, 2017 /PRNewswire/ -- After launching the top-selling new exterior car care product of 2016 with M.A.X.-Power Car Wash, Turtle Wax is looking to clean up inside the vehicle with a variety of powerful and easy-to-use new car care innovations. The 2017 Turtle Wax line is designed to eliminate tough stains and odors as well as clean and protect vehicle interiors to ensure cars are at their best inside and out.

"Turtle Wax prides itself on innovating for the modern driver. We looked closely at consumer needs in the current car care market and found a gap in intuitive and effective interior cleaners," said Mike Schultz, Senior Vice President of Research & Development, Turtle Wax. "Our new Power Out! and Quick & Easy products are designed to meet a broad range of interior tasks while saving time and requiring less effort without sacrificing quality."

New Turtle Wax Power Out! Odor-X products feature an exclusive blend of odor eliminators and fragrances that seek and destroy unwanted smells at the molecular level. The line is proven to outperform leading brands in the removal of common car odors including smoke, pets, food and sports equipment, leaving behind a fresh scent for up to 30 days. Certain products within the Power Out! range also feature the new patent-pending MicroScrub brush. The ergonomic brush detaches for convenience and features perfectly optimized bristles to gently and safely clean interior surfaces such as carpet, upholstery and leather.

New Power Out! with Odor-X Technology

Turtle Wax Power Out! Odor-X Spray: Odor-X seeks and destroys all car interior odors, leaving behind a fresh scent for up to 30 days. Simply mist onto target areas or spray a stream into vents to eliminate odors. The more formula sprayed, the stronger the scent, allowing car owners to control the amount of fragrance.

Turtle Wax Power Out! Odor-X Odor Eliminator and Refresher: The Whole Car Blast is a single-use automated fogger that uses a vehicles ventilation system to distribute the odor fighting mist to reach every interior surface, including under seats, in vents and deep inside carpets. It also comes with a free travel-sized spray bottle to target specific areas.

Turtle Wax Power Out! Leather Cleaner & Conditioner: The revitalizing foam offers triple action performance to clean, condition and preserve leather seats by using an exclusive blend of wax, essential oils and conditioners. The non-slippery barrier helps prevent future stains, wear and cracking on all types of leather. The MicroScrub brush cleans gently to prevent scratching leather surfaces.

Turtle Wax Power Out! Upholstery Cleaner: The oxygenated deep-foaming cleaner provides professional strength cleaning power to remove all types of ground-in stains. The formula is effective and safe to use on light and dark upholstery to clean, deodorize and protects again future stains. Great for cars, trucks, houses, and boats. Equipped with the MicroScrub brush specifically engineered to gently clean fabric while catching lint, pet hair and dirt.

Turtle Wax Power Out! Carpet & Mats Cleaner: Similar to the Upholstery Cleaner, uses a deep-cleaning formula to deodorize and protect carpeting and floor mats with an all-new flawless spray pattern. The MicroScrub brush reaches deep into carpet fibers and rubber mat crevices to remove the toughest stains.
Additionally, for those consumers looking to save time, Turtle Wax Quick & Easy products simplify car care with convenient one-step solutions that remove soil to leave behind a streak-free shine or protective layer without greasy residue.

One-Step Quick & Easy Line

Turtle Wax Quick & Easy Inside & Out Protectant: A deep, rich shine that protects without leaving behind a greasy residue. Shine and protect both interior and exterior surfaces such as plastic, rubber and vinyl from fading, cracking or drying out.

Turtle Wax Interior Wipes: A variety of interior wipes for any scenario with Inside & Out Protectant, Interior 1® Multi-Purpose and Luxe Leather® Cleaning & Conditioning. The wipes are larger than traditional automotive cleaning wipes, and each formula is multi-tasking, which means less time and effort while still providing quality performance.
Stay up to speed with the latest on Turtle Wax products and innovations, as well as great car care tips by visiting or following on Facebook, Twitter and Instagram.

About Turtle Wax
For the past 70 years, Turtle Wax has been a leader in the car care industry, formulating innovative product lines to meet the ever-changing needs of both car consumers and the automotive industry. With humble roots in Chicago, Ill., Turtle Wax continues to be a family-owned and operated business with sales in more than 90 countries. Follow our passion for driving on Facebook, Twitter and Instagram and discover our breakthrough innovation at

Featured in this article

Turtle WaxPower Out Odor-X Whole Car Blast Car Odor Eliminator

25.0 fl oz

  • Destroys Persistent Odors
  • Leaves Lasting Fresh Scent
  • One-time, Full Car Coverage

Turtle WaxPower Out! Car Upholstery Cleaner Odor Eliminator

18.0 fl oz

  • Effective on Stubborn Stains
  • Odor-eliminating Tech Inside
  • Brush-cap for Easy Application

Turtle WaxQuick & Easy Inside & Out Car Protectant

23.0 fl oz

  • Shines & Protects in One Step
  • Non-greasy Formula: No Residue
  • Spray On, Wipe Off: Easy to Use


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