Turtle Wax Hot Import Nights global tour kicks off in LA

March 29th, 2019

The recently announced and highly anticipated global tour partnership with Hot Import Nights (HIN) begins on March 30th in Los Angeles. This Season Opener will feature hundreds of modified cars, live entertainment, reveals, competitions and much more!

This will mark the 22nd annual HIN season opener, which will be held in the iconic Los Angeles Memorial Coliseum this Saturday, March 30. Along with incredible modified cars, the day will be full of entertainment including:

  • DJs on Pioneer Main Stage
  • Vendors Midway
  • Food & drink stalls
  • Reveals
  • Miss HIN Model Competition
  • Fashion walk
  • Festival attractions

Turtle Wax will support each event through sponsored vehicles, custom build car unveilings, product giveaways, promotional materials as well as Turtle Wax sponsored award shows featuring “Best in Show” and “Cleanest Car”.

"While we’re pros at car care – we’re the No. 1 selling brand in the auto appearance category in spray wax, car wash, carpet & fabric care and more – we’re also at the forefront of lifestyle marketing with programs in esports and music, which are also at the centre of the HIN experience," said Daren Herbert, Chief Marketing Officer, Turtle Wax. "Between the new Turtle Wax ICE® & HYBRID products we’ll show off and the interactive brand experience we’ll bring to events around the world, we know the 2019 HIN tour will be the best yet".

Hot Import Nights car show partnership with Turtle Wax with sponsored cars on exhibition starting in California US

While we’re pros at car care – we’re the No. 1 selling brand in the auto appearance category in spray wax, car wash, carpet & fabric care and more – we’re also at the forefront of lifestyle marketing with programs in esports and music, which are also at the centre of the HIN experience. Between the new Turtle Wax ICE® & HYBRID products we’ll show off and the interactive brand experience we’ll bring to events around the world, we know the 2019 HIN tour will be the best yet.

Daren Herbert, Chief Marketing Officer, Turtle Wax

Turtle Wax Hot Import Nights 2019 Global Tour will consist of a series of automotive lifestyle events expected to be attended by thousands of car enthusiasts across the world, spanning across North America, Canada, Asia, Europe, South Africa, and Australia. HIN is the world's largest and most unique indoor/outdoor automotive lifestyle event and the leading influencer in the tuning culture market.

"We’re ecstatic to embark on this year's 'Turtle Wax Hot Import Nights’ 2019 Tour showcasing thousands of modified vehicles around the world. We're proud of the fact that Turtle Wax, a veteran in the automotive industry with top-quality products, continues to find ways to support the lifestyle of the individuals and community behind the vehicles themselves. It’s synchronicity at its best as we share a parallel mindset," stated Kathryn Miclat, Director of Brand Partnerships, HIN.

We’re ecstatic to embark on this year's 'Turtle Wax Hot Import Nights’ 2019 Tour showcasing thousands of modified vehicles around the world. We're proud of the fact that Turtle Wax, a veteran in the automotive industry with top-quality products, continues to find ways to support the lifestyle of the individuals and community behind the vehicles themselves. It’s synchronicity at its best as we share a parallel mindset

Kathryn Miclat, Director of Brand Partnerships, HIN

The official Hot Import Nights tour schedule is as follows:

  • March 30th: Los Angeles, CA (Los Angeles Memorial Coliseum) – HIN Season Opener
  • April 6th: Dallas, TX (Market Hall) – Hot Import Nights + Fanboys Comic-con
  • April 20th: Honolulu, HI (Blaisdell Exhibition Center) – Hot Import Nights
  • May 4th-5th: Manila, PI (Metrowalk Tent & Open Grounds) – HIN International
  • June 8th: Phoenix, AZ (Westworld) – Hot Import Nights + Power 98.3 Summer Concert
  • June 22nd: Seattle, WA (Angel of the Winds Arena) – Hot Import Nights
  • June 29th: Denver, CO (National Western Complex) – Hot Import Nights
  • July 6th: Kansas City, MO (Arrowhead Stadium) – Hot Import Nights + 4th of July Weekend Festival
  • July 27th: Minneapolis, MN (Canterbury Park) – Hot Import Nights
  • August TBA: San Jose, CA (Santa Clara County Fairgrounds) – Hot Import Nights + SJ Fair
  • August 24th: Loudon, NH (New Hampshire Motor Speedway) – HIN + DASH + RALLY + DRIFT
  • September 7th: Des Moines, IA (Bel Air) – Hot Import Nights + Music Festival
  • September 14th: Atlanta, GA (Turner Field) – Hot Import Nights + Clean Culture Meet
  • September 21st: Orlando, FL (Venue TBA) – Hot Import Nights
  • October 12th: Portland, OR (Portland Expo Center) – Hot Import Nights
  • November TBA: Auckland, New Zealand (Venue TBD) – HIN International
  • December 7th: Sydney, AU (Sydney Olympic Hall) – HIN International
  • December TBA: Houston, TX (George R. Brown Convention Center) – Hot Import Nights
  • London, UK (Venue TBD) – HIN International
  • Montreal, Canada (Venue TBD) – HIN International
  • Amsterdam, Netherlands (Venue TBD) – HIN International
  • Las Vegas, NV (Venue TBD) – Speed & Offset

* additional events to be added throughout the season

** venues subject to change

If you don’t want to miss out on the fun, you can purchase tickets for the first show here or follow the action on our social media channels on Twitter, Facebook and Instagram.