New products for premium tire care
CHICAGO (April 24, 2012) – Today Turtle Wax, the world leader in car care, announces additions to their already successful range of wheel and tire care products. New Black Tire Coat and Platinum products clean, protect and restore wheels and tires to their showroom shine potential.
“We are excited about these products, formulated with the newest technology innovations to create a longer-lasting, easier-to-use line of products,” said Mike Schultz, senior vice president of research and development for Turtle Wax. “These new products include cleaners, repellants and shiners – all which work harder so you don’t have to.”
Turtle Wax® Black Tire Coat
Turtle Wax® Black Tire Coat is a long-lasting, clear, high-shine protective coat that lasts for months. One application per season is all you need to defend against brake dust, and erosion from wheel wells and tires. Turtle Wax® Black Tire coat is available at select retailers nationwide. Prices vary.
Turtle Wax® Platinum Wheel and Tire Line
The Turtle Wax® Platinum Wheel and Tire line has seven products. The Platinum All-Wheel and Tire Cleaner is a concentrated, fast-acting, all-purpose wheel and tire cleaner formulated for safe use on all automotive wheel and tire surfaces. One application of the All-Wheel and Tire Cleaner eliminates harsh scrubbing – just spray on and hose off. It also contains wax, which adds a protective barrier against harsh weather conditions such as snow, ice, extreme heat and more. The Turtle Wax® Platinum Wheel and Tire line is available at select retailers nationwide. Prices vary.