People have been talking about Turtle Wax for more than 75 years. Not only do we make great products, we've also got an interesting history. More important than our history though, is that we are looking to the future of car care. Check out the articles below and see what people are saying.



Turtle Wax Hopes to Clean Up in ESports With Optic Gaming

Fortune spotlighted the car care company’s three-month sponsorship with Optic Gaming, one of the top Call of Duty professional teams in the world.


WATCH: Corey Crawford really, really loves Turtle Wax

Chicago Blackhawks Goalie, Corey Crawford and Turtle Wax had some fun with Crawford’s primping routine using Turtle Wax products.


Consumer-Generated Content Proves Successful for Turtle Wax

Turtle Wax drove 1.3 million page views with its content when it added consumer-generated content to its website. The goal for Turtle Wax was to transform a static website into a dynamic place where showcasing its products was a priority.


Turtle Wax Teams Up With The Chicago Wolves To Give Back To First Responders Through Interactive Social Media Campaign

Turtle Wax pledged to donate $25,000 to First Responders and their families, if fans re-tweeted the #TurtleWaxCARes post 2,000 times ahead of the April 16 game. They did it!  


Largest Consumer Survey of Its Kind Reveals Most Innovative Products of 2016

Turtle Wax was named 2016 Product of the Year in the car care category!

*Product of the Year is the world’s largest consumer-voted award for product innovation. Product of the Year winners are backed by the votes of over 40,000 consumers in a national representative survey conducted by research partner TNS, a global leader in consumer research. 


Midday Fix: Wayne Messmer talks about the First Responders night

Chicago icon and Chicago Wolves Senior Executive Vice President, Wayne Messmer spread awareness ahead of First Responders Night, presented by Turtle Wax. The event paid tribute to men and women who have done so much to protect the Chicagoland community.


Driving Passion: 5 Questions with Turtle Wax Marketing Director Courtney Lauer

Brandchannel sat down with Director of Marketing, Courtney Lauer to learn more about the OpTic Gaming partnership along with the latest from Turtle Wax.


Turtle Wax Sponsors ESports Team

In an effort to reach the next generation of car owners and car-care enthusiasts, Turtle Wax has signed on as a sponsor for eSports organization OpTic Gaming. Step one of the partnership involved a complete overhaul of the team’s “Scuf House” garage, using co-branded artwork and graffiti.


TFL Car & Turtle Wax Take the #MMUSA Jeep Wrangler Rubicon on the Rubicon Trail

The Motor Mountain USA team visited some of the highest drivable roads in every state in the USA. Along the way, they used Turtle Wax ICE premium car care products with Smart Shield Technology.


Ask Geoffrey Revisits Former Turtle Wax Headquarters in Chicago

For over a decade a 40-foot tall Turtle Wax turtle was perched on the Ashland, Ogden and Madison intersection in Chicago. Find out what happened to it here.


Turtle Wax & Studio@Gawker Collaborate to Unveil New Product Lineup

Turtle Wax reveals new products, including M.A.X Power Wash, Power Foam Bug & Tar Remover and Dash & Glass Foaming Cleaner.

How to Clean Your Shower with Turtle Wax Car Wash

Learn how to keep soap scum off your shower walls using Turtle Wax Car Wax.


Convertible Maintenance with Turtle Wax Upholstery Cleaner

Keep your convertible clean and maintained during fall and winter weather with these annual interior cleaning tips.


Fast & Furious Partners with Turtle Wax & Other Brands to Promote 'Furious 7' Movie

Turtle Wax was featured in a promo played before ‘Furious 7’ and kicked off the spring campaign. Read more about the promotion in Ad Age. 

Turtle Wax uses 'Furious 7' Movie to Promote New Ad Campaign

Turtle Wax launches new social media campaign titled “Free the Soul”, promoted through ‘Furious 7’ movie release and increased advertising spend.


Turtle Wax ICE Interior Cleaner & Protectant Used on Stainless Steel Appliances

Find out How This Old House uses Turtle Wax ICE products on home appliances.

How to Wash Your Car at Home from Real Simple

Real Simple teaches readers how to clean a car from the inside and out- featuring Turtle Wax Liquid Wax for adding a shiny, protective layer to your car after washing.