People have been talking about Turtle Wax for more than 75 years. Not only do we make great products, we've also got an interesting history. More important than our history though, is that we are looking to the future of car care. Check out the articles below and see what people are saying.



TFL Car & Turtle Wax take the #MMUSA Jeep Wrangler Rubicon on the Rubicon trail

The Motor Mountain USA team visited some of the highest drivable roads in every state in the USA. Along the way, they used Turtle Wax ICE premium car care products with Smart Shield Technology.

Turtle Wax Express Shine Featured in eBay Campaign


Ask Geoffrey revisits former Turtle Wax Headquarters in Chicago

For over a decade a 40-foot tall Turtle Wax turtle was perched on the Ashland, Ogden and Madison intersection in Chicago. Find out what happened to it here.

Turtle Wax & Studio@Gawker Collaborate to Unveil New Product Lineup

Turtle Wax reveals new products, including M.A.X Power Wash, Power Foam Bug & Tar Remover and Dash & Glass Foaming Cleaner.

How to clean your shower with Turtle Wax Car Wax

Learn how to keep soap scum off your shower walls using Turtle Wax Car Wax.


Convertible Maintenance with Turtle Wax Upholstery Cleaner

Keep your convertible clean and maintained during fall and winter weather with these annual interior cleaning tips.

Fast & Furious Partners with Turtle Wax & Other Brands to promote ‘Furious 7’ Movie


Turtle Wax was featured in a promo played before ‘Furious 7’ and kicked off the spring campaign. Read more about the promotion in Ad Age.  

Turtle Wax uses ‘Furious 7’ movie to promote new advertising campaign

Turtle Wax launches new social media campaign titled “Free the Soul”, promoted through ‘Furious 7’ movie release and increased advertising spend.

Turtle Wax ICE Interior Cleaner & Protectant Used on Stainless Steel Appliances

Find out How This Old House uses Turtle Wax ICE products on home appliances.

How to Wash your Car at Home from Real Simple

Real Simple teaches readers how to clean a car from the inside and out- featuring Turtle Wax Liquid Wax for adding a shiny, protective layer to your car after washing.