June 09, 2014

New Campaign Encourages Drivers to Wash, Wax and Snap a Selfie in the Sheen for a Chance to Win a 2015 Ford® Mustang®

CHICAGO, Ill., [May 7, 2014] – Life is not for sitting idly by – especially when there’s a freshly washed and waxed car waiting to help you get out and go.  That’s why Turtle Wax® is introducing the Get Out There and Shine campaign – celebrating the miles of smiles a freshly waxed car brings to drivers everywhere. 


Before hitting the road this summer, Turtle Wax wants drivers to share their car love in a unique way – with a Reflectie.  As part of the Get Out There And Shine campaign, starting today, drivers are encouraged to snap a photograph or self-portrait in the shine of their freshly waxed car and tag it on Twitter, Instagram or Facebook with #Reflectie and @TurtleWax for a chance to win a 2015 Ford® Mustang® and other great prizes*.  Drivers can also share their Reflecties and enter to win at TurtleWax.com/Reflectie. Prizes will be awarded throughout the summer and the grand prize winner and runners up will be announced between September 2 and September 12.


 “Get Out There and Shine reflects what matters most in car care – the feeling you get when your car is freshly washed, waxed and ready to hit the road,” said Tracey Schroeder, VP of Marketing at Turtle Wax.  “Whether you’re a dad cleaning up after kids or a car enthusiast that loves to detail, Turtle Wax offers great performing, easy to use products for complete car care.” 


Choose Your Car Care

To make sure cars are ready to Get Out There and Shine, Turtle Wax offers complete car care solutions whether you are a newbie, a car buff, or someone in between. 

•  Breakthrough Tint Technology for the Blackest Surfaces.  Turtle Wax Jet Black Car Care offers specialized solution for the most discerning, appearance-driven consumers.  Formulated with black tint technology, Jet Black products keep cars looking their blackest black

•  The Latest Technology to Drive Performance Excellence. Turtle Wax ICE is a complete line of easy to use car care products that uses advanced chemistry to drive best-in-class results. Durable protection resists dirt to keep car surfaces looking cleaner, longer - and unlike traditional waxes, ICE can be used in direct sunlight.

•  Clean and Shine in No Time.  Forty-two percent of car cleaning occasions occur in 23 minutes or less.  Turtle Wax Quick & Easy Car Care is a complete line of quick and easy solutions that combine steps, saving consumers time and effort. Five easy to use products solve over 15 of the most common car cleaning needs


For more information about the Reflectie and the complete Turtle Wax product line, visit www.TurtleWax.com


About Turtle Wax

Turtle Wax, Inc.® is a world leader in car care with sales in over 90 countries. Founded more than 70 years ago in Chicago, Ill., the company is recognized for its continuous innovation in care appearance care products for the retail consumer market. For more information, visit www.turtlewax.com or follow Turtle Wax on Facebook and Twitter.


*See official rules for details. The Turtle Wax #Reflectie Promotion is open to legal residents of the (50) United States and the District of Columbia who are eighteen (18) years of age or older as of date of entry. Employees, officers, directors, agents and representatives of Turtle Wax, Inc., Zeno Group, team Digital Promotions, Inc., their respective parents, subsidiaries, affiliates, advertising/promotion/fulfillment agencies and anyone else connected with the production and distribution of this Promotion and their immediate families (spouse, parent, child, sibling and their respective spouses, regardless of where they reside) and those living in their same household, whether or not related, are not eligible to enter or win. Promotion is void where prohibited by law.