February 01, 2014

Chicago, Ill. – February 01, 2014 – Top automotive appearance care company, Turtle Wax, Inc. has named Chicago-based O’Keefe, Reinhard & Paul (OKRP) as its new creative agency of record.


“We are looking forward to taking the brand to new heights in 2014 by partnering with OKRP,” said Tracey Schroeder, VP of Marketing at Turtle Wax. “We are planning to kick off the year with a quick-to-market digital and social approach to engage consumers.”


America’s most well-known iconic brand in the automotive appearance care industry, Turtle Wax plans to pick up where last summer’s successful #WaxOnShirtOff social initiative left off. The marketing strategy will focus on integrating digital and social channels with traditional marketing to yield a comprehensive converged media approach.


“It’s an exciting time for the Turtle Wax brand and we’re thrilled to be part of the team,” noted Nick Paul, President of OKRP. “As a Chicago company, we love working with our home town brands and Turtle Wax has deep roots in the city.”

The account will be led from the Chicago offices of OKRP.  The first campaign is scheduled to launch later this year.


About OKRP

O’Keefe Reinhard & Paul (www.okrp.com), based in Chicago, was launched in March 2013 by Tom O’Keefe, Matt Reinhard and Nick Paul with the goal of delivering big brand creativity with the prowess of a start-up.  The agency’s clients include Big Lots!, YUM Brands, Facebook, LinkedIn and American Mattress of Chicago, among others. The independent agency is supported with minority backing from the Interpublic Group of Companies. 


About Turtle Wax

Turtle Wax, Inc. is a world leader in car appearance care with sales in over 90 countries. Founded more than 70 years ago in Chicago, Ill., the company is recognized for its continuous innovation in appearance and performance car care products for the retail consumer market, commercial car care and professional detailing industries. For more information, visit www.turtlewax.com.