April 24, 2012

New and Improved Products Generate Showroom Shine and Highlight Ease-of-Use


CHICAGO (April 24, 2012) – Turtle Wax today announces new and improved products in the ICE® lineup: ICE® Liquid Wax and ICE® Wax (spray). With summer driving season right around the corner, Turtle Wax® ICE® Liquid Wax and ICE® Wax (spray) are the ideal products to spiff up your ride combining durable protective elements with restorative shine that lasts wash after wash. With the new Turtle Wax® ICE® formulation, waxing is now easier to use and faster to apply and remove than conventional finishing products.


“We are excited to introduce the new and improved ICE® Liquid Wax and ICE® Wax (spray) to our superior line of ICE® products,” said Mike Schultz, senior vice president of research and development for Turtle Wax. “Keeping our customers’ needs for saving time in mind, these products are not only easy-to-use; they actually repel water and dirt so that a vehicle stays cleaner, longer.”


Turtle Wax® ICE® Liquid Wax

ICE® Liquid Wax is easier to use and faster to apply than conventional liquid wax and polishes, the perfect solution for a deep clean without devoting an entire day in the driveway. This product is so universal it can be used on virtually all exterior vehicle surfaces – imagine the possibilities of reducing the number of products under your sink. ICE® Liquid Wax provides continued protection to your vehicle month after month, eliminating frequent waxes to open up more time to kick back and relax. It even fills in swirl marks to hide surface imperfections and leave behind a new reflective appearance! And fear not, your summer tan will stay intact as ICE® Liquid Wax is recommended to be applied in direct sunlight for best results. ICE® Liquid Wax is available at select retailers nationwide for approximately $16-$18 (prices vary).  


Turtle Wax® ICE® Wax (spray)

Turtle Wax takes car care to a new level with ICE® Wax (spray), a product so universal, it even cleans glass. Turtle Wax ICE® Wax (spray) is the perfect complement to ICE® Liquid Wax, packing a 1-2 punch against stubborn imperfections and build-up.  Use Turtle Wax® ICE® Wax (spray) in-between regular wax and polish applications to extend the sparkle and shine of a good wash and wax. Turtle Wax® ICE® Wax (spray) cleans an average size sedan in less than 10 minutes! ICE® Liquid Wax is available at select retailers nationwide for approximately $16-$18 (prices vary). 


For more information on Turtle Wax’s range of car care products, news, tips and more, visit www.TurtleWax.com , ‘Like’ us on Facebook and ‘Follow’ us on Twitter.


About Turtle Wax

Turtle Wax is the world leader in car care with sales in over 90 countries. Founded more than 60 years ago in Chicago, Ill., the company is recognized for its continuous innovation in manufacturing appearance and performance car care products for the retail consumer market and the commercial car care and professional detailing industries. For more information, visit www.turtlewax.com or follow Turtle Wax on Facebook and Twitter.

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