April 14, 2011

Long-lasting formula restores, shines and protects auto trim


CHICAGO – Automotive trim lacking luster? Bring back the original color and shine to faded exterior plastic and rubber with the new Turtle Wax® Premium Trim Restorer. Appropriate for use on all colors of exterior automotive trim, the restorer covers dull white residue that certain waxes leave behind and also helps prevent trim fading on newer vehicles.


“Our customers asked for a product that would provide that „wet look‟ shine to their vehicle‟s exterior trim – without the need for repeated application,” said Mike Schultz, senior vice president of research and development for Turtle Wax. “We developed the Premium Trim Restorer to provide unsurpassed shine and durability. Our laboratory tests indicate that one application shines and protects for up to 3 months in normal weathering with weekly car washing.”


The unique formula includes shining agents for deep shine on rubber, plastic molded bumpers, tonneau covers, weather stripping and textured trim, while special highly refined solvents provide even application and uniform shine. The formula also includes protectants that penetrate and bond with exterior trim to create a protective shield against the heat of the sun, harmful U.V. radiation, rain and abrasive soils.


Turtle Wax® Premium Trim Restorer is easy to apply: gently squeeze a ribbon of product onto the foam applicator and apply liberally to exterior surfaces for “wipe on” convenience. Wait 10 minutes then gently remove excess product with a microfiber towel. Application in direct sunlight is recommended to maximize durability and shine. For badly oxidized trim, trim with wax residue or previously untreated textured trim, repeat application for best results and shine.


Turtle Wax® Premium Trim Restorer is available now.


About Turtle Wax
Turtle Wax is the world leader in car care with sales in over 90 countries. Founded more than 60 years ago in Chicago, Ill., the company is recognized for its continuous innovation in manufacturing appearance and performance car care products for the retail consumer market and the commercial car care and professional detailing industries. For more information, visit www.turtlewax.com.

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