April 14, 2011

Clean, shine, protect and deodorize interiors all in one swipe.


CHICAGO – Turtle Wax introduces Fresh Shine scented protectants with odor eliminator. Fresh Shine products clean, shine, protect and deodorize all non-porous automotive interior, plastic, vinyl, leather and rubber surfaces. It leaves a long lasting refreshing scent and not the greasy feel or residue left behind by other interior protectant products.


“We used a combination of chemistries, including shine enhancing, odor eliminating and air freshening, specifically designed to save customers time when developing our new Fresh Shine scented protectants,” said Mike Schultz, senior vice president of research and development for Turtle Wax. “The result is an easy to use, all-in-one product that shines, protects and helps control automotive odors.”


Available in two refreshing scents, New Car and Coconut, Turtle Wax Fresh Shine scented protectants activate an odor controlling complex to remove musty and unpleasant odors and keep them from reoccurring. Its state-of-the-art formula also includes U.V. absorbers to help prevent fading, drying and cracking of interior plastics and rubber, while shine enhancing polymers restore the glossy new look of the interior plastic without creating an artificial sheen, greasy feel or slick film.


The protectant formula sprays and spreads easily and will not run off vertical surfaces. Simply spray onto any non-porous interior surface, let penetrate for two minutes, then lightly wipe with a cloth for a uniform look.


Turtle Wax Fresh Shine Scented Protectants with Odor Eliminator are now available.


About Turtle Wax
Turtle Wax® is the world leader in car care with sales in over 90 countries. Founded more than 60 years ago in Chicago, Ill., the company is recognized for its continuous innovation in manufacturing appearance and performance car care products for the retail consumer market and the commercial car care and professional detailing industries. For more information, visit www.turtlewax.com.

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