April 14, 2011

The Black Box Kit is the industry’s first all-in-one solution for black vehicles.


CHICAGO – In recognition of the enduring popularity of black colored vehicles, the Turtle Wax® Black Box Kit™ provides a two-step system specially designed to clean, shine and protect the finish of black vehicles. The Turtle Wax Black Box system improves finish reflectivity and clarity to black vehicles unlike any other car wax or polishing system on the market. 


“Recent studies show that black is the third most popular vehicle color overall, but what most vehicle owners don’t know is that black finishes are more reflective and visually magnify the slightest defects,” said Mike Schultz, senior vice president of research and development for Turtle Wax. “The Black Box Kit provides vehicle owners with an easy to use at-home system that protects new black finishes and restores the clarity of older, neglected ones.”


The Black Box Kit is the industry’s first all-in-one solution for black vehicles, consisting of three products specifically designed for the maintenance of black finishes, including a finish restoring pre-wax cleaner, a restorative carnauba car wax and a detailer containing the latest black tinted reflective polymer technology. Each product in the kit contains unique black pigments that will not permanently stain skin or textiles and can be applied by hand or with machine to achieve professional results.


While professional multi-step finish restoring systems often require as many as four individual steps in order to prepare the finish for final wax application, the Black Box Kit features a simple two-step system that requires the fraction of the cost and time of professional products and detailing.


First, owners simply apply the black liquid pre-wax cleaner, which contains precision polishing and swirl removing ingredients that deep clean the paint to increase finish jetness and the rich black color. This polishing compound based product will also fill in stone chips and deep scratches. The second step is to apply the black carnauba liquid car wax, which produces a uniform look to the exterior paint and helps seal the finish. This product deposits a water repellent protective layer, long lasting high gloss shine polymers, U.V. inhibitors and high refractive index polymers to maximize paint reflectivity.


The kit’s black detailer facilitates both steps of the system by helping remove excess pre-wax cleaner and car wax while adding additional shine. Now available for individual sale, the Black Detailer can be used separately as a final detail to boost shine or to provide protection in between regular washing.


“Whether you apply the Black Box Kit by hand or with a machine, using the system will protect your vehicle from destructive elements, such as environmental fallout and harmful ultraviolet rays, and keep its finish in showroom condition,” said Schultz.


The Turtle Wax Black Box Kit is available now for a manufacturer’s suggested retail price of $19.99. Turtle Wax Black Detailer is now available.


About Turtle Wax
Turtle Wax® is the world leader in car care with sales in over 90 countries. Founded more than 60 years ago in Chicago, Ill., the company is recognized for its continuous innovation in manufacturing appearance and performance car care products for the retail consumer market and the commercial car care and professional detailing industries. For more information, visit www.turtlewax.com.

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