James Holm started his true photography career with skateboarding. Him and his friend started to take pictures of each other doing tricks and, before he knew it, he was working with Swedish skateboard magazines. After a couple of years in art and photography school, he established his company, James Holm Fotograf. His venture into working with snowboarding was small, but big in another way. At that time, skateboarding was heavily influenced by the punk scene, and he became tired of the attitude of not caring about good weather when they were out traveling. That was something snowboarders knew about: when the sun is shining, you are out there doing it. Eventually, he got back to his roots in skateboarding.
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