The Legacy Begins
Ben Hirsch invents liquid auto polish in the family bathtub.
Plastone is Produced
Plastone was produced in Chicago, Illinois, it was the first premium car polish.
Turtle Wax formed
Plastone™ is renamed Turtle Wax® for its hard shell finish and The Turtle Wax company is formed.
Tommy Turtle comes to life
The original Tommy Turtle cicra 1949
Turtle Wax enters consumer brand markets
Turtle Wax capitalizes on the popularity of car wax and name recognition and enters consumer brand markets in hardware & grocery stores with innovation in shoe polish, rug shampoo, floor wax, and even a line of dessert toppings (Party Day brand).
Turtle Wax wins awards
The company wins awards for the new packaging on the Spray Car Wax.
First overseas manufacturing facility opens
Turtle Wax opens first overseas manufacturing facility in England. Death of founder Ben Hirsch.
Industrial division formed
The Turtle Wax Industrial division is formed
Minute Wax® silicone-based spray wax is the first car care product targeted for use by women.
Turtle Wax Car Washes
Turtle Wax creates Professional Products division to market products to the car wash industry.
New product line
Turtle Wax introduces Black In A Flash
Operating in Chicago
Turtle Wax begins to build & operate new state-of-the-art car wash & detailing centers in Chicago area.
Turtle Wax expands its overseas presence by opening markets in China. Color Magic® is created to match the color shade of an automotive paint finish.
Color Magic is launched
Turtle Wax introduces it's Color Magic range in 6 colors.
Turtle Wax launches Hyper Concentrate® brand of professional products to the commercial car wash industry.
Welcome to the ICE Age
Turtle Wax introduces ICE® the first clear polish.
Turtle Wax introduces Headlight Lens Restorer Kit.
Color Magic range is extended
Turtle Wax introduces an extension of Color Magic range, including a wider range of products and colours.
Launch of Perfect Finish
Turtle Wax introduces it's new premium Perfect Finish range.