For more than 75 years, Turtle Wax® continues to develop products to protect and restore cars. As a family owned company calling Chicago home for generations, Turtle Wax proudly produces innovative product lines to meet the ever changing needs of both car consumers and the automotive industry, setting the new standard in shine™.

 


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    1930s

    Ben Hirsch invents liquid auto polish in the family bathtub.

  • slide-2
    1944

    PlastoneTM auto polish is the first bottled car wax.

  • tw_renamed
    1946

    PlastoneTM is renamed Turtle Wax® for its hard shell finish.

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    1950s

    Turtle Wax capitalizes on the popularity of car wax and name recognition and enters consumer brand markets in hardware & grocery stores with innovation in shoe polish, rug shampoo, floor wax, and even a line of dessert toppings (Party Day brand).

  • tw_england
    1966

    Turtle Wax opens first overseas manufacturing facility in England. Death of founder Ben Hirsch.

  • minute_wax_spray
    1982

    Minute Wax® silicone-based spray wax is the first car care product targeted for use by women.

  • pro_car_wash
    1985

    Turtle Wax creates Professional Products division to market products to the car was industry.

  • tw_car_wash_center
    1990

    Turtle Wax begins to build & operate new state-of-the-art car wash & detailing centers in Chicago area.

  • color_magic
    1990

    Turtle Wax expands its overseas presence by opening markets in China. Color Magic® is created to match the color shade of an automotive paint finish.

  • hyper_concentrate
    1994

    Turtle Wax launches Hyper Concentrate® brand of professional products to the commercial car wash industry.

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    1998

    Turtle Wax doubles its overseas presence through acquisition of Valma-Abel.

  • ice_product
    2006

    Turtle Wax introduces ICE® the first clear polish.

  • 2009

    Turtle Wax introduces Headlight Lens Restorer Kit.

  • 2013

    Turtle Wax introduces a whole new way to wash with Rinse Free Wash & Wax.