For more than 75 years, Turtle Wax® continues to develop products to protect and restore cars. As a family owned company calling Chicago home for generations, Turtle Wax proudly produces innovative product lines to meet the ever changing needs of both car consumers and the automotive industry.

 


  • slide-1
    1930s

    Ben Hirsch invents liquid auto polish in the family bathtub.

  • slide-2
    1944

    PlastoneTM auto polish is the first bottled car wax.

  • tw_renamed
    1946

    PlastoneTM is renamed Turtle Wax® for its hard shell finish.

  • penny_shoe_shine
    1950s

    Turtle Wax capitalizes on the popularity of car wax and name recognition and enters consumer brand markets in hardware & grocery stores with innovation in shoe polish, rug shampoo, floor wax, and even a line of dessert toppings (Party Day brand).

  • tw_england
    1966

    Turtle Wax opens first overseas manufacturing facility in England. Death of founder Ben Hirsch.

  • minute_wax_spray
    1982

    Minute Wax® silicone-based spray wax is the first car care product targeted for use by women.

  • pro_car_wash
    1985

    Turtle Wax creates Professional Products division to market products to the car was industry.

  • tw_car_wash_center
    1990

    Turtle Wax begins to build & operate new state-of-the-art car wash & detailing centers in Chicago area.

  • color_magic
    1990

    Turtle Wax expands its overseas presence by opening markets in China. Color Magic® is created to match the color shade of an automotive paint finish.

  • hyper_concentrate
    1994

    Turtle Wax launches Hyper Concentrate® brand of professional products to the commercial car wash industry.

  • world_map
    1998

    Turtle Wax doubles its overseas presence through acquisition of Valma-Abel.

  • ice_product
    2006

    Turtle Wax introduces ICE® the first clear polish.

  • 2009

    Turtle Wax introduces Headlight Lens Restorer Kit.

  • 2013

    Turtle Wax introduces a whole new way to wash with Rinse Free Wash & Wax.